EOC ENGLISH I WRITING Flashcard

EOC ENGLISH I WRITING

The Great Gatsby Essay essays

The Great Gatsby Essay essays F. Scott Fitzgerald was a man of the roaring twenties and its fast paced lifestyle. The Great Gatsby is a novel of this lifestyle and the American society of that time. There was a great bunch of optimism during this time when many were living a life of luxury or the American dream. In The Great Gatsby, Fitzgerald shows the greedy and materialistic lifestyle lived and pursued by many Americans in the 1920s through Gatsbys parties, background, and funeral. Though Jay Gatsby has mostly lived the American Dream, his life ends in misery and unexpected death, despite his wealth and success. Gatsby throws extravagant parties in which many people from all over New York come to get drunk and have a good time. Most of Gatsbys guests are not invited, they just show up. While they are there, many people speculate about the identity of their host for no one person really knows the truth. Some have insisted that he was educated at Oxford; some, that he was an ax murderer; and some, that he was a German spy during the war. This just shows how unappreciative the guests are of Gatsby for throwing this party for them. There is tons of food and expensive hors doeuvre, plenty of lights, and a real bar indoors w/ all kinds of liquor for all who attended. Yet, no one is thankful to Gatsby for what he has provided; they just use him and the party for themselves. Not only do they not show they are thankful to him, they show no respect: Once there they were introduced by somebody who knew Gatsby and after that they conducted themselves according to the rules of behavior associated with amusement parks. Sometimes they came and went without having met Gatsby at all, came for the party with a simplicity of heart that was its own ticket of admission.(45) These guests really were not very mannerly guests at all. They came and took everything Gatsby offered and left without a care in the world about Gatsby. All ...

Using business concepts and other information relevant to the study of Essay

Using business concepts and other information relevant to the study of organizational structure and culture - Essay Example The project makes an analysis of Greggs the Bakers, which operates as one of the largest retail bakery chain in UK. The company had started as a very small concern but has demonstrated rapid growth and now has more than 1400 outlets. It is even listed in the London Stock Exchange and has plans to expand its outlets even further. The project aims to bring forth the changes occurring in the company with special relevance to the business theories and concepts. Special emphasis has been provided with regards to the company’s change strategies with were implemented through the use of innovative techniques and mechanisms and with the introduction of such products which were unique and not produced by any of its competitors. Changes taking place in Greggs the Bakers Greggs and Bakers have been demonstrating rapid organizational change. Organizational change is the process in which organizations move from their present state to a desired future state with the view of attaining effecti veness (Jones, 2008, p.10). The objective is to optimize its use of resources and using them in improved ways such that the organization is able to add to its value and consequently improve its performance. The rapid growth of the firm from small scale bakery to one of the largest bakery chain in the world demonstrates the company’s dramatic organizational change. The change process includes numerous acquisitions of bakeries and expansion steps. During the 1990s, the company was most aggressive in its expansion strategies and took over as many as numerous Bakery Oven chains of more than 100 shops in the year 1994. In fact in another four years, the company’s number of shops exceeded 1000 and by the year 2010, the number crossed 1500. This included its first all night store which was established in Birmingham. It primarily supplies its products from its large bakeries, however, a number of shops of the company also have their own bakeries. In terms of the number and sca le of is outlets, the company possesses double the numbers of stores in Britain than Starbucks, about 300 stores more than Subway and 200 numbers of stores more than McDonalds. This shows the rate at which the company has grown and has been successful in expanding its operations across the United Kingdom. Application of business theories and concepts Gaining Competitive Advantage The company tried to develop on its core competencies in order to achieve competitive advantage in the market. In fact it has been successful in doing so by producing its own unique products, maintaining its qualities and own system of distribution (Hill & Jones, 2009, p.6). The company introduced its own recipes and dishes. Its bakery product like the sandwiches, which are made freshly on the premises and their sausage rolls accounts few of the special dishes that has found immense popularity among masses. These recipes are sold by more than 2 million numbers in a week. It also sells a large range of other baker fresh stuff and other local special dishes which are primarily for the high street customers. The company has been trying to its operations using its unique products to different parts of the world. Promoting efficiency, speed and efficiency The promotion of efficiency, innovation and speed comprises of few of the major changes that the organization implemented in order to add value. The better the organization functions, the faster is it able to create value in the form of better production of goods and services. Research reveals that the capacity of organizations to create values is directly related to its ability to use innovative measures and better ways of producing quality goods and services (Jones-a, 2010, p.14). The company tried

The JFK Assassination Assignment Example | Topics and Well Written Essays - 2000 words

The JFK Assassination - Assignment Example Through a mutual acquaintance, I came to know (before embarking upon this report) a Radiologist by the name of Dr. Michael Rollins. Prior to conducting the interview with him, I already thought that he would be an excellent candidate based upon what I already knew of him. He grew up in the sixties, was on the draft list to go to Vietnam, and paid his way through medical school by joining the United States Army. He is today a successful, practicing doctor who lives in San Diego, California. After obtaining his consent via email, I conducted the interview with him on the telephone. â€Å"The first word came over the television airwaves at 1:40 P.M. EST when CBS News anchorman Walter Cronkite broke into As the World Turns with an audio announcement over a bulletin slide: â€Å"In Dallas, Texas, three shots were fired at President Kennedy’s motorcade in downtown Dallas. The first reports say that President Kennedy has been seriously wounded by this shooting.† (Doherty 2010) People everywhere are reported to have been in shock. Women were crying the streets, traffic intersections were backed up, and people in some instances came out of their homes out into the street looking dazed.   Dr. Rollins remembers too well the events of that day.   He was living then in the same city where he lives now: San Diego.   Today he is almost 59 years old.   In November of 1963 he was only 11 years old.   As a young boy, he attended a private Catholic school where he was enrolled in the seventh grade (he skipped a grade because he was more advanced than his peers).

Web Site Plan For Charity Organization Essay Example | Topics and Well Written Essays - 500 words

Web Site Plan For Charity Organization - Essay Example Charity website is the center for those people who seek the money available there. Stories of different people who work for a Charity home are available. Comments of those people who benefit from the Charity homes are also shown there. Donation sent report is also displayed weekly, monthly or annually there. (Stanger et al., 2012)  Stakeholders are the person or group or organization that makes affect or can be affected by organizations’ actions. All people have any type of relationship with the website come under the definition of the stakeholder. Some of them are primary stakeholders, who are directly linked to website basic work. For example, web development team, management of the organization, the people providing funds, etc. Some are secondary like the affected people who use the funds, the people providing services to affected people (doctors, nurses, etc). Another type of stakeholder is the legal stakeholder, who is involved in terms of money, document or property. C ommon types of stakeholders include the community interest, corporate stakeholders, website development team, affected people and funds provides. (Stanger et al., 2012)  Copyright issue: The legal right on any self made thing is known as copyright. In the website, copyright is very important issue. The content or material available on the website must be original in nature.  Data Protection: The privacy policy is also legal issue concerning the website. Information provided should be according to the data protection act. Information provided by the visitors of a website must be presented appropriately.  Additional information for the improvement of website is as follow: Website with graphics is not heavier. Using the dynamic pages will also aid performance improvement in the website.  

The Objectives Of Employee Resourcing

The Objectives Of Employee Resourcing In the conduct of performance of any business, it has often been regarded that the employees constitute the most important part of the organization. The employees are the backbone and foundation of the business because they make its operation possible. They are part of every success story, as well as the unfortunate failure of the organizations. Employees are the most valuable asset of the business. Overtime, the proper management of the companys workforce has been called upon by concerned groups and even by the management itself. Various programs and practices have been designed and geared towards improving them and developing their skills so that they can be better assets in the operation of the organization. Successful human management skills have been called upon in order to improve the workforce. Effective employee recruitment and staff selection, improving the performance of the workforce, and reduction of staff turn-over are some of the immediate concerns of human resource dep artments in todays modern working environment. It is of paramount concern that organizations should be able to maintain a dynamic labor force in order to achieve better performance. With this, employee resourcing has been a primary concern among organizations which are concerned about managing their people. EMPLOYEE RESOURCING Employee resourcing has been defined as ensuring that the organization obtains and retains the human capital it needs and employs them productively. It is also about those aspects of employment practice that are concerned with welcoming people to the organization and, if there is no alternative, releasing them (Armstrong, 1977).this definition holds that the concept of human resourcing entails not only managing peole when they are kept within the context of the organizational operations but also when there is a need to release them especially if their performance on their job does not at all seem to be satisfactory and productive. Employee resourcing answer questions which include the kind of people that the organization needs to compete effectively at present and in the near future and the things that the company needs to do to be able to attract and keep their most valuable asset as they influence a better performance of the business. This concept operates on the notion which puts paramount importance to the employee in the function of any business. It regards that the employees are indispensable to success and they should be therefore properly and effectively manage. They should be given continuous education and training so that they will also perpetually help in the improvement and growth of the business. Most importantly, organizations must be concerned on how to keep these employees which are considered investment in the business. Price (2000) defined employee resourcing as the ability of the management or nay concerned group to be able to identify the suitable people which should be working in the organization and to be able to allocate the tasks and jobs which they have to work on while being employed in the said business. Moreover, the author also mentioned in his book that employee resourcing entails the presence and other practice related to management including: strategy and planning in which the management attempts to determine what will the human resource require in the near future like the number of employees, the skills that they need, and other relevant matters; research which is primarily concerned with identifying the competencies which are essential in the performance of tasks; recruitment which entails getting the best people from inside and outside the organization to work and help in establishing a better business; and selection which entails choosing the best among the crop to be working in t he company. These functions associated with employee resourcing are very important among human resource practitioners and are often emphasized when choosing the work force of the business. A careful employee resourcing strategy will be a big help for the business to be bale to identify and to choose the best employees who will be working with them. THE OBJECTIVES OF EMPLOYEE RESOURCING The primary objective of an employee resourcing strategy would be to obtain the right basic material in the form of a workforce endowed with the appropriate qualities, skills, knowledge, and potential for future training. The selection and recruitment of workers best suited to meeting the needs of the organization ought to form a core activity upon which most other HRM policies geared towards development and motivation could be built (Keep, 1989). This major objective of employee resourcing necessitates that organizations are being called upon investing in their employees through proper recruitment and selection and adequate training which will provide them continuity in improvement in their various organizational functions. A sound employee resourcing strategy will result in a workplace of competent individuals who are geared towards performing at their best. Aside from the above-mentioned there are also other objectives which are associated to employee resourcing and they are identified in the succeeding statements as illustrated by Armstrong (200). The objectives of employee resourcing in todays contemporary organizations also include determining the number of people required to meet business needs. This aspect must be evaluated carefully. The business exists in order to profit, therefore it must consider the number of people it employs to be assured that their compensation is within the business reach. With employee resourcing, there is a potential to properly identify how many are exactly needed to get the job done with the best results possible. Hiring too many people or too few employees can both generate problem in the business. It is also the objective of employee resourcing is to identify and manage the skills which are essential for business performance. It is an acknowledged fact that it is not enough that there is a presence o f the right number of employees within the organization. There is a great need that these employees are the right people for the job and for the business. Prior to hiring these employees, there is a need to identify their respective skills which will be helpful in the business. These skills will be regarded as the assets of the employees and will be their edge against other during the recruitment phase of employee resourcing. Once hired, there is also a growing concern for management to manage these skills. This means that there is a need for the management to establish various programs which are geared towards improving the skills which were already present in the workforce. Workshops and training activities, for instance, are some of the avenues in which these skills can be better improved. Furthermore, another objective of human resourcing would be changing the organizational culture. The employees are the entities which show the major significance in forming a corporate culture. To be able to establish a sound organizational culture, there is a need to establish a sound labor force as well. With that, it is important for management to properly manage its people to be assured that only a sound culture will be practices within business performance. The attitudes, beliefs, and personal characteristics of the employees should be properly managed through employee resourcing in order to establish a better workplace. It is the duty of human resourcing to ensure that the above-mentioned objectives are being met by the strategies which were stipulated by the company towards managing its people. PRACTICE IN ORGANIZATIONS As mentioned, the benefits that employee resourcing entails are quite significant in the operations of a business. The objectives which were earlier mentioned were also common among organizational practice. With that, organizations of today do not discount the importance of employee resourcing in its operations. The human resource managers and the company management are always concerned about this concept and on how such concept will be brought about inside the organizations. These reflect the practices which are aimed towards ensuring that the business is able to obtain and retain the human resource that it actually needs and employ them both effectively and efficiently. The human resource planning is composed of various steps and processes among organizations. Presented below are the processes and how they are practiced among selected organizations or industries. The first process in employee resourcing is human resource planning. This process, according to Armstrong (2000), human resource planning determines the people needed to meet the strategic objectives of the organization. It assures that the organization has the right number of people, in teh right place, at the right time, with the aim of delivering the strategic plan of the organization. This concept holds and put an importance in determining the right people in the organization to carry out their functions and to be of help to the management is establishing their goals and objectives as they go on with business operation. Being viewed as a significant organizational process, this attempts to look at the future of the operation of the organization and takes a look at the future of business and environmental demands of the organization with emphasis on hiring the right and qualified employees to carry out such functions. For instance, Barclays is one of the leading banks in the Unite d Kingdom with branches in different parts of the world. The employees who are involved in the operation of the bank are quite big in number as its operation extends fro its home country to different regions in the world. With the organizations globally dispersed operation, it is paramount among management concern to put an emphasis on human resource planning to be assured that they are hiring only people which are fit in the banking and financial industry and those employees who are equipped with the necessary knowledge. The company will not employ people whom they deem are not worthy in the industry and who they thought can no longer be improved even with thorough training. In the year 2007, the company employs and estimated number of 134,900 employees (The Climate Group, 2007). These employees were carefully selected by concerned individuals and groups and are believed to be contributing factors to the future of the company and helping the business achieve its goals. Along with h iring the right people, human resource planning in Barclays Bank will also entail questions such as what new technologies will affect the working system and what is the employee turn-over rate and how much can be avoided. Being concerned with managing the right people, human resource planning is also concerned with technological advancements which might change the perspective of human resource management in the future that is why there is also a significant emphasis undertaken on such issue. Furthermore, the employee turn-over rate and how to avoid it is also critical of all the concerns in human resource planning. Employee resourcing should take people as being assets and big investments that are why there is a need for management to properly take care of them and do their best to be ensured that they are kept within the business. Employee turn-over rate should be at a minimum and such will only be possible if the business will establish a working environment and corporate culture which will address all the significant needs of its labor force. The next process in employee resourcing is talent management. This process is basically concerned with establishing an organization which is talent-powered wherein the employees have distinct set of talents which are considered to be one of the companys biggest investment and source of innovation and success in the marketplace. Among contemporary organizations, management was able to realize that there is a paramount need to be bale to invest and identify with essential and significant talents which can provide the business a landscape of success, opportunities, and growth. This leads the management to be very particular when it comes to defining talent needs, discovering diverse sources of talent, developing both individual and collective talent in the organization, and deploying such talent in a way that it can help the company achieve its organizational goals (Cheese et al, 2008). One example of organizations with particular focus on talent management would be Best Buy, a consumer electronics retailer which transformed its business strategy into being customer-centric through the organizations talent management of its workforce. The management of the company recognizes that what is most significant in the success of business nowadays is not investing in capital rather it is investing in the employees. Such is actually true especially considering the fact that these employees are the backbone of the business, they develop, create, and they deliver. It is the employees who are supposed to deliver superior value and quality more than the product itself. It is important to have excellent customer service to reap business performance success. For instance, at Best Buy they develop the talents of their employees to be able to end up with extraordinary value for the company. This is a good perspective of looking at business strategies by recognizing the need to talent management in the workforce as they become front liners to the success of the company. Another important process in employee resourcing would be recruitment and selection. There is one common and paramount objective of every organizations recruitment and selection process: to appoint the right person in the right job. It is very critical in all organizations to hire only those who are fit ad qualified in certain positions and those who are anticipated to perform well in their jobs with the objective of helping the business achieve its goals. The process of recruitment and selection is very critical because it affects the capability of the business to achieve targets, the quality of the products and services which are offered to the consuming public, and the well-being of the entire team working towards the goal of establishing a better business (Dale, 1995). The practices of recruitment and selection vary per company depending on the preferences of the management and what they deem is most effective in helping them achieve their objectives. Google, for instance, demons trates one very effective strategy. They sponsor local events where participants are given time to shine in their respective skills and then they are referred for interview in the company. They held Code Jam, a contest open for math and computer specialists where the participants tried their bests in an almost four hours coding competition. They also sponsor essay riting contests to see the competitiveness of the writers. The top contestants are invited for interview and if they passed, will be offered a job at Google. This practice of the company is a very good measure and will also prove to be effective as well. Sponsoring such contests enables the company to see the best of the crop and they were able to see actual works from the participants. For instance, during the coding contest, the management was able to see how the specialists work on different codes and solve them. Moreover, same thing is true with the essay writing contest where the management saw actual written works. T hese things provide the management with a closer look and actual perspectives on the quality of potentials works from the participants who will be recruited and selected. After a careful recruitment and selection practice within organizations, the next process would entail introduction to the organization. This next process entails employee orientation where the individual is made aware of their tasks, their supervisors, and their colleagues providing them a favorable initial experience and giving them the reasons on why they should stay within the organization for a long time. Since the employee orientation program technically provides the employees with their very first experience in the company, such should be a dynamic practice which the individual should enjoy. It should be able to deliver a thought-fully planned program which should be focused in building a harmonious relationship within the company. Such should be viewed as a process, and not an event (Lawson, 2006). Starbucks, for instance, takes introduction of employees in the organization seriously because they believed that one never gets the second chance to establish a good first impress ion and such process is helpful in order to establish culture and reduce employee turn-over rate. During the first days of employees at Starbucks they are introduced to the organization with a video fro Howard Schultz, their CEO, via video educating them about the history and culture of the company which should also form part of their perspectives as they work for the business. The CEO compared their introduction process to young children. During the early years of these children people would be very much interested in raising an impression which creates self-esteem and confidence. After they are though of this, you let them go out and make their own decisions with basis and foundation from what they have previously learned about. At the company, the employees are introduced by saying how much the management cares about what they do (Gruner, 1998). This is a good company practice because it establishes a perspective which is positive for employees as they are being given the trust o f their employers. The video of the CEO greeting the newly hires is also helpful because it will create a more confident working environment for the new members of the company. The last process in employee resourcing would be releasing of employees. It must be acknowledged that no matter how the company tries its best to retain everyone and to establish a sustainable organizational culture, it is inevitable that employees will leave the organization and companies are left with no option but to just release them and let them go. Releasing is also based on deliberate company rules especially against violation of disciplinary standards and work regulations or unsatisfactory performance in their jobs. Releasing can be based on redundancy. This mans that technological advancements have been providing the tasks carried out by the employee that is why there is no more need for human effort and it is already dependent on machines. Setting higher standards with regards to performance is another factor on why companies release employees. This is true in cases where the performance of the employee is not doing the company any good at all. Furthermore, releasing can al so be voluntary. Under this, employee voluntarily leaves the company in search for better opportunities and for other personal reasons. Microsoft released a number of its employees last year in order to reduce cost. This process of releasing is deliberate to the organization. Microsoft has no intention of leaving thousands of their employees jobless; it is just that they have to cut-down on costs to be able to survive in the corporate world. Such step must have had received criticism by unions, but then ity must be realized that Microsoft just did what it thought would be ebst for cost-reduction and to maintain a sustainable performance despite a business which is actually not doing so good in the global market. The sluggish company of the present has been forcing many companies to release employees within the organization. Such a strategy should be done carefully in order not to ruin lives of employees and should include incentives and provide alternatives once employees are releas ed from the company. CONCLUSION With the above discussion, it can be deemed that indeed employee resourcing is a very important dimension in the field of human resource management. The importance of this practice is significant to both the management and the employees for it is beneficial for both parties which are concerned. The programs, procedures, and processes for managing the employees is very important for all organizations to be assured that they are employing the right people in the right job. The employee resourcing process must be bale to address all important concerns regarding the people in organizations because such will entail a long term benefit for the business once it is properly executed. The employee resourcing process must be able to illustrate the companys undertaking towards hiring the people who would be able to compete effectively, today and in the future. More importantly, such will be concerned on how the business could be able to retain its greatest asset and investment: the employees.

Gone with the wind analysis

The Great Depression was one of the most desperate times during U. S history. The unemployment rate increased from 3. 2% in 1929 to 24. 9% in 1932. The sudden crash of the market in 1929 increased the suicide rate from 12. 1 per 100,000 people to 18. 1 per 100,000 people. Especially during the asses, people seemed to want to find some mental comforts, so cinemas became the most popular place. Average weekly movie attendance increased from 57 million in 1927 to 80 million in 1931 (â€Å"Great Depression Statistics†).Gone with the Wind, the movie which stood as one of the most classic movie of all time, was produced during this period. Though the story Gone with the wind was set in the asses, the movie spoke directly to Americans in asses when it was released. The movie Gone with the Wind succeeded for three reasons: the strength Scarlet O'Hara had was needed for women during the Great Depression, the movie showed people the race relations between African Americans and white peo ple, and the movie provided hope for the people during the asses. This historic vie was greatly influenced by the asses.Following World War I and entering the Great Depression, women needed the strong characteristics of Scarlet O'Hara. During the Depression, men were losing their Jobs; therefore, women needed to work to support their family. Just as Eleanor Roosevelt said: â€Å"The women know that life must go on and that the needs of life must be met and it is their courage and determination which, time and again, have pulled us through worse crises than the present one† (Ware). During the mid-depression, the middle class family income was very low.Women has to be really economical; for example, â€Å"they had buy day-old bread or warm dishes in the oven to save gas† (Ware). Because of this kind of tough and unstable living, women had no choice; they had to forget their safe, comfortable housewives' lives, and become tools for supporting families (Ware). Gone with th e Wind is also about how Scarlet O'Hara loses everything and has no other way to survive but to become strong. The end of part one of the movie shows this, when she holds the soil and swears that she will be strong and never be hungry again.Another season for why people were attracted by this movie is the cursive love Journey Scarlet experienced. A lot of women who lived in the period of the Great Depression had lost their husbands during World War One; in the beginning of the movie, Scarlet is also waiting for Ashley Wilkes, whom she loves, to come back from the war. Every time she reads through the list of the dead, it is clear how worried she is. This feeling was what a lot of women during that time experienced, so they felt sympathy for Scarlet O'Hara.During the asses, white people's opinion toward African Americans was ambivalent. They still had the mindset from slavery times, when they could order the African Americans to do anything, and didn't want to accept the truth that b lack people were equal to them now. In Gone with the Wind, there is a scene in which Scarlet is almost raped by a black; her husband, Frank and Ashley act like ASK (UK Klux Klan) to murder that African American. In the movie, white people feel threatened by blacks.During the time of the Great Depression, Roosevelt â€Å"New Deal† created a program called the Work Progress Administration (WAP). This program helped solve the high employment rate. Under this program, there were some small parts like the Federal Writers' Project and Federal Art Project. These projects provided some talented African American artist Jobs, and some great African American artist emerged (â€Å"The Great Depression: African-American†) Art was an important part for the people who lived in the Depression, therefore, white people might view African Americans differently.However, at the same time, they felt threatened, too, because some African Americans were taking their Job opportunities. Also, t he movie created the feeling that black people needed white people's wisdom to survive, because â€Å"they often seemed more like pets than people† (Left 7). We can see this from how happy Big Sam is when he and Scarlet reunite; he thinks that he will be safe and will not be hungry again when he finds his former owner. Neither Big Sam nor a strong character like Mamma could take care of Tara without her white master during the war, either (Left.During the Depression, most African Americans lived in rural areas were still working in the farms of the white people. Even African Americans who lived in cities â€Å"worked as domestic servants for white folks† (â€Å"The Great Depression: African-American†). These connections seemed to indicate to white people during the Depression that African Americans were still dependent on them. Therefore, white people's attitude toward African Americans was ambivalent.Another important reason for the success of Gone with the Win d was that people who lived in the Depression wanted to recall the memory of the glory before the Civil War, they could see themselves in the movie, and they needed strength to move on. â€Å"Escapism† s the most discussed term when it comes to the Great Depression. â€Å"During the Depression, when the spirit of the people is lower than at any other time, it is a splendid thing that for Just 15 cents an American can go to a movie and look at the smiling face of a baby and forget his troubles† (Cravens 216).Movies and music were popular because people wanted to escape from the cruel reality, even Just for few hours. The beginning of Gone with the Wind was a perfect time for them to go back to the good old life when everything was more organized and peaceful. However, they old also see the decline of themselves in the movie, Just like Ashley, the old noble landowner. The War suddenly takes everything that Ashley had away. Because of this, Ashley becomes passive, and he loses all hope.The same thing happened to people during the Depression: â€Å"Their world having been turned upside down, they saw a parallel between their plight and the story of the disappearance of the antebellum south† (Will). However, at the same time, they also wanted strength, power and hope for the future, Just like Scarlet's attitude toward life. The most classic scene in the vie is when Reheat Butler leaves Scarlet, though in great sorrow, she said: â€Å"after all, tomorrow is another day' (Gone with the Wind) Thousands of Americans might be inspired by this sentence.Obviously, the experience of the Depression couldn't have been worse than what Scarlet had. In her life, the war forced her to change from a noble girl into a strong woman who needed to plant the food herself; she lost all her dignity as a business woman for trading with the Yankees; she married three times but all failed; she finally realized the man she loved for many years was a coward; ere husband left her Just as she realized that she actually loved him. All these miserable things happen to her, but she never loses hope.This strength was what people needed during the Depression. Although they wanted to escape from reality, there was no way but to face it. The spirit of Scarlet inspired them to be hopeful, to accept the life, and fight with it. Echoing Scarlet Aurora's words, â€Å"tomorrow is another day,† (Gone with the Wind) American citizens gained strength from Gone with the Wind. Clearly, this movie reflected the period of asses, including the race relations between white people and African Americans. The movie also provided people during the asses much needed hope.

Evaluate How Effective Sand Play Was Essay

When given the choice of seven activities all three of the children, aged two years old, went straight for the sandpit to draw letters in the sand with thick and long sticks. The children doing the activity love to draw by making shapes and different movements with a variety of implements, for example paint, colouring pencils or chalk, which is similar to writing in the sand in many different ways. This means spelling out the letters in the sand can be used as a way of stimulating interest in writing. Whilst spelling letters in the sand pit the children were developing in many different ways. In terms of personal, social and emotional development the children were all confident to try a new activity, initiated ideas about the sand and made links to the beach and all spoke happily in the small group. Whilst I was instructing the children as to what we would be doing they sat quietly, maintained concentration and attention. They then took off their shoes and socks independently, demonstrating they can manage their own personal hygiene by undressing. One child in particular was very keep to be shown how to draw the letters and showed a real interest to learn. It also enabled me to continue building a good relationship with the children. In terms of physical development it gave the children to use a range of small and large equipment, mainly a variety of sized sticks. The children were handling the sticks and other objects safely and with increased control. In terms of communication, language and speech development the children used language to imagine and recreate experiences, ideas and feelings they had that related to sand. They were not very good at taking it turns in conversation, which made it challenging to have group conversations. By doing this sort of activity enabled the children to extend their vocabulary, exploring the meanings and sounds of new words as a group. In terms of literacy development this activity gave the children the opportunity to use familiar and common words whilst developing their writing skills by drawing out the different letters. With one child I was supporting them whilst writing their own name. By the end of the activity they were all using a pencil and holding it effectively to form recognisable letters. In terms of numeracy, the children were drawing a variety of shapes in the sand which allowed me to use new words with them to further develop their vocabulary. I  also used everyday words to help reinforce their existing vocabulary in a new context. In terms of arts and design development the children got to explore a different texture and produced a variety of shapes where there was space in the sand. They also responded in a variety of ways to what they saw, heard and felt. In terms of understanding of the world the children used their senses to investigate objects and materials by used. The children also constructed letters with an object and adapted their work where necessary. As demonstrated the children were extending their learning and development throughout the activity in all seven developmental areas. They also all demonstrated their enjoyment during the activity by smiling, laughing, talking and happily asking questions. It is important when planning and co-ordinating an activity your expectations are of the right level to encourage the child to achievement. If you do not expect enough, children rarely complain. However, they underperform and lose confidence in their abilities to achieve. They show symptoms of anger, anxiety, and depression. Although differing abilities and learning styles in children cannot be ignored, children may achieve more and fulfil adults’ expectations if more is expected of them. High standards can be effective motivators. Furthermore, by having too higher expectations can also cause problems for children. Highly competitive goals that feel impossible to achieve can cause children to procrastinate, give up, feel stressed, and show the same symptoms of anger, anxiety, and depression. Of course, that does not mean they are unable to achieve those expectations; it only means that they do not believe they can. They feel pressured, which is important to avoid. However, the children involved in the sandpit activities expectations and achievements have been reached without putting pressure on them. All children that were involved worked at their own speed. The children were able to work together and respecting each other’s work. The children also explored the materials and tools and figured out by themselves what they could do with them. I feel it is important not to put the children under pressure so they are achieving what you want them to as it maybe too early for some children’s developmental rate, let them work at their own pace so they will achieve what they are able when they are able. However, as I was planning all seven activities based on the children’s age and had used their learning journals, previous observations and evaluations and previous  planning sheets and evaluations I was sure that all the children would enjoy any one of the activities and be able to do it at their own pace to get the most out of it developmentally.

Lord of the Flies Allegory essays

Lord of the Flies Allegory essays Goldings Lord of the Flies has functioned as an allegory for many readers ever since it was first published in 1954. There are many different symbolic ways that you are able to interpret the story as an allegory. You could see the book as an allegory for the struggle between good and the evil in the world. The characters in the story fit and characterize many of the same aspects of society and also the symbolic nature of religion. The main allegory in this story is the struggle between good and evil. At the time that this novel was written the good was the democratic republic states such as Britain, The United States, and France. The evil was the fascist states of Nazi Germany and Mussolinis Italy. Ralph symbolizes the good democracy and democratic rule. Jack wanted power and finally when he received it he became a type of dictator. Golding himself named the theme of his novel, The theme is an attempt to trace the defects of society back to the defects of human nature. The moral is that the shape of a society must depend on the ethical nature of the individual and not on any political system however apparently logical or respectable.(Golding 204) This whole theme really helps scholars and readers of his book to see the apparent allegory behind the story. The boys are first left on the island by a plane crash where only the boys survive. The island itself is boat shaped with a jungle and plenty of fruit trees almost like the garden of Eden.(29) The island itself can be thought of a mini earth. No grownups!(8) Ralph shouts when they first realize that they are alone. One of the first pieces of symbolism that helps create the allegory is the conch. The conch is the symbol of order and also assembly. The boys decide that the conch will be used for these purposes.(17) The boys on the island start out with order and wanting to make a society li ...

Shorewood Soups Issues

Shorewood Soups Issues Abstract The report identifies and analyses the problem facing Shorewood Soups as it seeks to increase revenues from $100 million to $200 million, following a business-to-consumer strategy. It analyses the opportunities available and the threats facing the company. The report also offers a marketing mix strategy that includes the promotion of a refrigerated fresh soup product with gluten-free attributes.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More The paper then supports the recommendations with the resource-based view theory analysis. The following case study discussions assume that the business environment affecting Shorewood Soups remained the same as explained in the case study. It also assumes that there will be interdepartmental support for the project at the time of execution. Problem Question The company needs a consumer-packaged goods strategy that will allow it to increase its revenues significantly. The current strategy has supported the growth of the business by only concentrating on the Business-to-Business (B2B) approaches using the bulk foodservice and buck retain option. While maintaining this option for the current business revenues, the company must also find room for Business to Consumer (B2C) options as a way of filling the $100-million-dollar revenue gap that it envisaged to earn in the next five years. The business must find a way to introduce a packaged or packaged products to the market with its gluten-free brand, ensuring that it maintains current efficiency levels of the business and shore up profit margins to ensure that the five-year target for the overall growth of the business remains achievable. It implies that the marketing and sales team has to do a good job to ensure that the first and second-year performances of the business are supportive of a trend towards the achievement of the main objective. This requiremen t highlights several factors that help to explain the problem that the company is facing. First, the company has almost exhausted its ability to improve the revenues for the current businesses. There is no structure and operating model that will take on the new retail branch of the business (De Assunà §o 2008). The sales team and the marketing team have been successful at doing another type of business, and there is uncertainty whether the success will replicate to the proposed move of Shorewood Soups (Anselmsson Johansson 2007).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the minor problems that the company has include lack of brand personality, lack of existing structure to support the proposed CPG segment, and the development of an appropriate strategy that will support the new growth plan without introducing irrevocable problems for the existing business frame work and success of Shorewood Soups. As the company moves resources from its other operations and acquires new resources, it must be able to sustain growth momentum in the environment rather than pause and wait for the peak of revenue for the five-year point mark when the final evaluation would be due. Analysis of environment of Shorewood Soups According to the Porters five forces for competitive advantage, there are five critical forces that a business must look at when it is analysing its external environment. In Shorewood Soups case, the entry into the CPG market makes it a new entrant. Based on this understanding, its biggest concern is threats of substitutes, threats of other new entrants, threats of the existing rivalry within the market segment, and the bargaining power relations with buyers and suppliers. The table below helps to perform the analysis for Shorewood Soups. Table 1: Porters Five Forces Analysis for Shorewood Soups’ new business plan Force Effect Bar gaining power of buyers Buyers are not organized in the consumer packaged goods segment. Therefore, they have limited power Bargaining power of sellers The company makes its soup, but suppliers are not organized for other operations requirements; they are many. Therefore, there is no major power held Threat of new entrants New entrants pose a big threat because they will be eyeing the same market segment. However, no notable new entrants have been identified. Threat of existing rivalry The existing rivalry is very high; this threat will remain high Threat of substitutes There are no notable substitutes of soup. There are also limited options for gluten-free products. Based on the analysis summarized in the table above, the external environment for Shorewood Soups is supporting the business’ new foray into the CPG market. Nevertheless, the threats and opportunities available are critical for influencing the successful strategy that the company has in place (Forlani, Mullins Walker 2002). The analysis only considers the new business segment. Notably, there is a projected double increase in the refrigerated fresh soup market segment, which accounts for less than 3% of all retail soup sales. New entrants may be eyeing the market (Gulati Oldroyd 2005). In the consumer retail segment, the threshold for new entry continues to decrease. A 3% market share with projected 50% growth will appear lucrative.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More Another important factor for this indication is that it is a consumer trend, rather than a producer trend; the demand is increasing. Another significant demand trend has been on ready-to-serve broth, whose demand has doubled from 2004 to 2009 to make it constitute 12% of all retail soup sales. These two market segments are the most lucrative based on Shorewood Soups’ strategy, and that is why they form the biggest environmental variables for the company (Hansen, McDonald Mitchell 2013). The next section explains how these and associated factors influence the opportunities and threats to the company. Main marketing opportunities/threats A SWOT analysis framework will be useful in reviewing the marketing opportunities and threats facing Shorewood Soups, The SWOT analysis is a marketing theory that helps marketers to form a final objective of their project (Hauser, Tellis Griffin 2006). It highlights the strengths and weaknesses of a business, which also show its internal environment. It compares them to the opportunities and threats of the business, which make its external environment. The SWOT relies on the right questions being asked, and that is why it is often case specific. In this paper, the SWOT analysis is used to find out the external environment conditions for Shorewood Soups, concerning its intention to launch CPGs (Herbet-Maccaro Ottley 2012). Table 2: SWOT analysis for Shorewood Soup Strengths Good product awareness/ brand reputation (30%) Gluten-free branding A strong marketing team Weaknesses No internal structures for serving CPG market segment Untested marketing strategy proposals Opportunities Refrigerated fresh soup segment ready to serve broth Convenient packaging to adapt to trends in increased convenience + healthy options Gluten-free branding for CPG Threats Market entry and an increase in product segmentation by dominant players (increased rivalry) such as Campbell As the SWOT analysis has shown above, there are significant opportunities and threats affecting the prospects of Shorewood Soups. First, the company has to consider launching its new consumer packaged goods product in the two categories earlier highlighted as the most lucrative (Williams, Kannan Azarm 2011; Åžeref, Carrillo Yenipazarli 2015). They are growing segments of the market, driven by demand. Major segments of Shorewood Soups Discussion on types of research of the segments that would be needed to develop a marketing strategyAdvertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has to consider the level of patience that the consumers have with a new product. This will affect their willingness to try out the new product and stay loyal throughout its testing process in the market. It must also research to find out whether the targeted consumers are replacement buyers, or they are first time buyers. Other factors to consider in this case include the effect on product reputation that the new product quality and pricing will have on the companys overall market and its specific market segments. The intention here is to achieve a comfortable level of certainty that allows the management to go ahead with the plan without risking jeopardizing its operations and any of the factors that are highlighted as areas for further research (Pedram Balachander 2015). Once the company goes ahead with its announcement of a new product for the consumer market, it will be signalling a change of strategy to consumers and its employees. The company may consider the int eraction of the product and its target groups of consumers. It might go ahead with preannouncement to confirm these expectations and have them influence the major product and distribution, as well as marketing decisions. Besides, it will seek to estimate the right packaging look and size for its most popular product in the segment. It implies that first, there must be a decision made concerning the number of different brands to launch, and whether those brands will have a specific name or tag that associates or disassociates them with the rest of the companys products (Su Rao 2010). Another issue worth looking at is the generational differences among consumers. Based on the preliminary strategy information presented in the case, the company will be targeting people who are in their late twenties and early thirties for its gluten-free consumer brand. Also, it might have to look at whether there are similarities and differences that are worth noting within the targeted years because they influence the effectiveness of a particular direct marketing strategy that it embraces. So far, the company is considering the use of consumer advertising, point-of-sale and merchandising materials, public relations and partnerships, website enhancements, demos, tastings and events, grassroots promotion, direct mail campaign, and social media. It must use the options according to their cost implication and their ability to achieve the expected sales outcomes (Yannopoulos, Auh Menguc 2012). While considering its financial position and projections as a factor for evaluating choices, the company needs to also research on the short-term or long-term nature of the respective marketing strategies (Van Tonder Mulder 2015). Lastly, the company needs research on resources that allow it to specialize and achieve competencies that ensure its products are superior to the companies across different consumer scales. Consumer tastes and preferences will need to be established alongside the information presented in reviewing the competency of the firm (Hansen, McDonald Mitchell 2013). SMART objectives of the organization The concept of SMART objectives uses the mnemonic acronym to imply that objectives need to be specific, measurable, assignable/actionable, realistic, and time-related. The objective of Shorewood Soups is to increase its revenue from $100 million to $200 million in five years from the year 2009 to the year 2014 (Ke, Shen Li 2013). In addition, the objective will be realized through strategies implemented by the marketing division of the company. The division has been allocated funds for the project, and it will report to the executive on its progress on the project. The achievement of the objectives will be measured by the attainment of revenue growth, which conforms to a projection on reaching the target when the specified period ends (Herpen, Nierop Sloot 2012). The objective has to be realistic for it to conform to the SMART criteria. In this case , the company has allocated funds and allowed the marketing division to bring new staff and resources to help (Jonas Roosen 2008). In addition, this division is the most spirited in the organization and its leadership will not change during the implementation phase of the project. Based on these facts, the projected increase in earnings is realistic. Besides, the product’s ingredients will affect the typical selling package for a consumer packaged goods segment for soups, as there is a substantial public health concern for gluten intolerance. Finally, the market share that Shorewood Soups takes out of the $5 billion allergen-free foods market value of 2008 can also measure the achievement of the goals. Explanation of proposed marketing mix strategy There are four factors worth breaking down in covering the marketing mix. They collectively form the marketing strategies. According to the 7Ps of marketing theory, which extends the 4Ps of marketing, a firm has to look at people, processes and physical evidence factors, in addition to product, place, price, and promotion (Liao, Chen Tseng 2009). The proposed product is a refrigerated fresh soup brand by Shorewood Soups. It will be distributed in supermarkets and other conventional stores that target shoppers seeking healthy alternatives to their food (Ke, Shen Li 2013). The product will be priced within the range of competing products that have a quality attribute, with the price difference being within the range of $1. The promotion strategy will be multifaceted. It will include five direct marketing options that will be influenced by the reception that the marketing team has with focus groups on its main consumer segments. These segments are the ones that have a substantial population of people seeking gluten-free substitutes as their food (Kulmala, Mesiranta Tuominen 2013). The people in charge of the new products will be the marketing team structured to influence operations at the company level and e fforts of marketing in the field. Kevin O’Leary will head the team that is in charge of the new marketing strategy. He will coordinate efforts with operations and other divisions of the company to ensure that all aspects of the strategy are well funded and supported. He will manage conflicts among staffs in the implementation team (Lingelbach, Patino Pitta 2012; Lowe Alpert 2010). The processes involved in marketing will include announcements, product design, and promotion of the product during launch and after launch, collaboration with retailers and setting up of competitive strategies for ensuring that the product is visible and dominant in the target consumer groups (Lowe Alpert 2010). The products vary in the quality and functionality in comparison to the existing market conditions. These features will be the physical conditions for the product, including its gluten-free ingredients. In addition, the promotional strategies used will include aspects of tasting and merc handising to ensure that consumers are interacting with the physical product (Van Den Bulte 2000; Ngobo 2011). Justification of proposed marketing mix strategy for Shorewood Soups in overcoming the identified problem According to the above marketing mix strategy, there are several elements that will be considered for it to succeed. The case study provides information showing the relevance of the proposed options when used as part of the marketing mix (Tatikonda Montoya-Weiss 2001). First, the most lucrative products are ready-to-serve broth and refrigerated fresh soup. In the first case, the biggest company in the market, Campbell, is serving the segment. It uses an established brand name based on its licensing agreement with Wolfgang Puck Worldwide Inc. (Herbet-Maccaro Ottley 2012). This leaves the best option as the fresh refrigerated soup, given that the other options considered in the case are including non-desirable ingredients and, therefore, are less healthy. They are also less lucrative concerning market growth, given the existing market rivalry in the industry (Tan Cadeaux 2012). The best strategy is one that includes a product that is in a rapidly growing market. That way, new entrants like Shorewood Soups can capture their share of the market without having to displace the incumbents. The pricing was arrived at from the consideration that consumers would be sensitive to price. They would welcome a healthy alternative, but only when it is within their grocery shopping allowances. In this regard, it would be able to compete from a price point of view, as well as a quality and functionality aspect. The place for sale conforms to the popular way of distributing consumer-packaged goods. The case study notes that there are consumers looking for convenient and healthy alternatives (Herbet-Maccaro Ottley 2012). Such consumers will shop at healthy food stores and food segments in supermarkets. The rival products are also sold at these places (Panigrahi, Ede, Calcich 2003). The options presented for promotion are also valid because the â€Å"gluten-free† brand is a growing niche product. It has loyal consumer groups that can serve as brand ambassadors and help the company to achieve its objective and still have lower promotion costs. Thus, targeting the groups in a direct manner in social media and testing exhibitions at supermarkets will be excellent strategies (Luo 2010; Olson et al. 2001). Evidence and theory to show the proposed strategy will work This paper used various theories of marketing to analyse the opportunities and threats of the business, as well as the elements of the marketing mix. According to the resource-based view theory of competitiveness, a firm can only compete in the long-term when it manages to sustain competitive capabilities that fulfil the value, rarity, inimitable, and non-substitutable elements. An understanding of the theory’s VRIN framework helps to analyse the proposed strategy critic ally. The proposed product is valuable and will, therefore, elicit demand from consumers. The marketing team behind the product is well experienced in doing things the hard way. The company culture is valuable to Shorewood Soups at the time of launching the new product (Herbet-Maccaro Ottley 2012). The rareness in the strategy proposed also helps it to contribute to the competitive capabilities of the firm. The proposal is to use new forms of marketing in combination with existing forms, such as giving out free samples. These resources are also available in the competition, but they cannot be ignored. Otherwise, the strategy would not work. In addition, there is the gluten-free brand that the company will be using. This branding will help to grow the brands personality of the Shorewood product (Swink Song 2007). Competing firms may opt to introduce new gluten-free products, but they will not have the same advantage as Shorewood Soups. The company makes its soup and has great contr ol over the quality (Su Rao 2010; Othman Rahman 2014). It can promise consumers the best quality that its competitors will not match easily. The actual product comes in a refrigerated form, which is an acceptable way of storing fresh produce (Schà ¶n 2010). The product feature will help the company to sustain its other operations strategies, such as making bulk deliveries to retailers as though they were its clients (Teimoury Fathi 2013). The new marketing mix will fit into the existing structure well to create a unique blend that is non-substitutable in the short run. Companies seeking to copy the strategy must first achieve the other attributes of competition enjoyed by Shorewood, which will take them several years (Reffelt, Schmitt Meye 2013; Åžeref, Carrillo Yenipazarli 2015). Discussion of implications envisaged for the implementation of the proposed strategy The companys marketing division will adopt a new structure when implementing the strategy. There will be a need for an independent team that has access to other departments and works according to the objectives of the project. The team will have less stringent rules to allow it to experiment with various options within the objectives and project deliverable parameters (Amini Li 2015). As the team interacts with the project features, it will gain more knowledge about the task and be able to make informed decisions. The decision-making elements and tradition of the firm will need to change to accommodate this new approach (Calantone, Drà ¶ge Vickery 2002). Overall, the company will be making new processes and using change implantation strategies for its internal operations, in addition to the marketing strategies that have been explored in this report (Reffelt, Schmitt Meye 2013). Reference List Amini, M Li, H 2015, The impact of dual-market on supply chain configuration for new products, International Journal of Production Research, vol 53, no. 18, pp. 5669-5684. Anselmsson, J Johansson, U 2007, Corporate social responsibility and the positioning of grocery brands; An exploratory study of retailer and manufacturer brands at point of purchase, International Journal of Retail Distribution Management, vol 35, no. 10, pp. 835-856. Calantone, R, Drà ¶ge, C Vickery, S 2002, Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?, Journal of Operations Management, vol 20, no. 3, pp. 273-287. De Assunà §o, JB 2008, From the special issue editor: Bridging marketing and operations in new product development, Journal of Product Innovation Management, vol 25, no. 5, pp. 414-417. Forlani, D, Mullins, JW Walker, OC 2002, New product decision making: How chance and size of loss influence what marketing managers see and do, Psychology and Marketing, vol 19, no. 11, pp. 957-981. Gulati, R Oldroyd, JB 2005, The quest for consumer focus, Harvard Business Review, vol 83, no. 4, pp. 92-101. Hansen, J, McDonald, R Mitchell, R 2013, Competence resources specialization, causal ambiguity, and the creation and decay of competitiveness: The role of marketing strategy in new product performance and shareholder value, Journal of the Academy of Marketing Science, vol 41, no. 3, pp. 300-319. Hauser, J, Tellis, GJ Griffin, A 2006, Research on innovation: A review and agenda for marketing science, Marketing Science, vol 25, no. 6, pp. 867-717. Herbet-Maccaro, KA Ottley, G 2012, Shorewood Soups: To B2C or Not to B2C, Babson College. Herpen, E, Nierop, E Sloot, L 2012, The relationship between in-store marketing and observed sales for organic versus fair trade products, Marketing Letters, vol 23, no. 1, pp. 293-308. Jonas, A Roosen, J 2008, Demand for milk labels in Germany: organic milk, conventional brands, and retail labels, Agribusiness, vol 24, no. 2, pp. 192-206. Ke, TT, Shen, ZM Li, S 2013, How inventory cost influences introduction timing of product line extensions, Production and Operations Management, vol 22, no. 5, pp. 1214-1231. Kulmala, M, Mesiranta, N Tuominen, P 2013, Organic and amplified eWOM in consumer fashion blogs, Journal of Fashion Marketing and Management, vol 17, no. 1, pp. 20-37. Liao, S-H, Chen, Y-N Tseng, Y-Y 2009, Mining demand chain knowledge of life insurance market for new product-development, Expert Systems With Applications, vol 36, no. 5, pp. 9422-9437. Lingelbach, D, Patino, A Pitta, DA 2012, The emergence of marketing in Millennial new ventures, Journal of Consumer Marketing, vol 29, no. 2, pp. 136-145. Lowe, B Alpert, F 2010, Pricing strategy and the formation and evolution of reference price perceptions in new product categories, Psychology and Marketing, vol 27, no. 9, pp. 846-873. Luo, X 2010, Product competitiveness and beating analyst earnings target, Journal of the Academy of Marketing Science, vol 38, no. 3, pp. 253-264. Ngobo, PV 2011, What drives household choice of organic products in grocery stores?, Journal o f Retailing, vol 87, no. 1, pp. 90-100. Olson, EM, Walker, OC, Ruekerf, RW Bonnerd, JM 2001, Patterns of cooperation during new product development among marketing, operations and RD: Implications for project performance, Journal of Product Innovation Management, vol 18, no. 4, pp. 258-271. Othman, C Rahman, MS 2014, Investigation of the relationship of brand personality, subjective norm and perceived control on consumers purchase intention of organic fast food, Modern Applied Science, vol 8, no. 3, pp. 92-106. Panigrahi, B, Ede, FO Calcich, S 2003, A comparison of test marketing practices of large and small consumer goods manufacturing firms, Management Research News, vol 26, no. 6, pp. 1-20. Pedram, M Balachander, S 2015, Increasing quality sequence: When is it an optimal product introduction strategy?, Management Science, vol 61, no. 10, pp. 2487-2494. Reffelt, U, Schmitt, B Meye, A 2013, Marketing function and form: How functionalist and experimential architectures affect b rand personality, International Journal of Research in Marketing, vol 30, no. 3, pp. 201-210. Schà ¶n, C 2010, On the product line selection problem under attraction choice models on consumer behavior, European Journal of Operational Research, vol 206, no. 1, pp. 260-264. Åžeref, MMH, Carrillo, JE Yenipazarli, A 2015, Multi-generation pricing and timing decisions in new product development, International Journal of Production Research, vol. 53, no. 21, pp. 1-19. Su, M Rao, VR 2010, New product preannouncement as asSignaling strategy: An audience†specific review and analysis, Journal of Product Innovation Management, vol 27, no. 5, pp. 658-672. Swink, M Song, M 2007, Effects of marketing-manufacturing integration on new product development time and competitive advantage, Journal of Operations Management, vol 25, no. 1, pp. 203-217. Tan, LP Cadeaux, J 2012, Intra-category competition, entry probability, and private label share; Evidence from organic food retailing in Aust ralia, Asia Pacific Journal of Marketing and Logistics, vol 24, no. 3, pp. 414-432. Tatikonda, MV Montoya-Weiss, MM 2001, Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance, Management Science, vol 47, no. 1, pp. 151-172. Teimoury, E Fathi, M 2013, An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a queuing approach, International Journal of Production Research, vol 51, no. 18, pp. 5576-5596. Van Den Bulte, C 2000, New product diffusion acceleration: Measurement and analysis, Marketing Science, vol 19, no. 4, pp. 366-380. Van Tonder, EM Mulder, D 2015, Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels, Communication, vol 41, no. 1, pp. 131-151. Williams, N, Kannan, PK Azarm, S 2011, Retail channel structure impact on strategic engineering product de sign, Management Science, vol 57, no. 5, pp. 897-914. Yannopoulos, P, Auh, S Menguc, B 2012, Achieving fit between learning and market orientation: Implications for new product performance, Journal of Product Innovation Management, vol 29, no. 4, pp. 531-545.

Health care Essay Example | Topics and Well Written Essays - 250 words - 4

Health care - Essay Example this case, the mission statement is vital for an organization in order to facilitate prosperity and growth, since it has a positive impact on profitability, an increase of shareholders equity and it helps the employees to understand the company mission. 2. The health care organizations are integrating their operations with technology by use of computerized systems for communication. This has benefited to the organization, but there are some demerits associated with this integration due to the high dynamism associated with technology. The computerized systems are becoming obsolete with time, thus causing some difficulties since the rate of change is in a way that the organizations are unable to maintain updated systems. Therefore, changes in health care regulations and policies have led to confusion in various health care organizations resulting to a problem in communication and operation using the computer systems. In conclusion, the paper has explored issues related to a mission statement in order to elaborate about its significance to an organization. The paper has also discussed the effects of changes in health care policies and regulation, which are facilitating the use of computer systems leading to a difficulty in

Critique the paper 'Are the women in Management victims of the male Essay

Critique the paper 'Are the women in Management victims of the male norm' (Billing, 2011) - Essay Example Before the critical review, a summary of the article will be drawn, based on the main points and conclusion of the article. The effectiveness of the structure of article will be analysed in the next stage. These sections will also investigation about the setting of information and the ease of availability. After that, the essay will critically examine the article, giving thrust to its major points and its relevance in the current environment. The critique will also include article’s authority, objectivity, accuracy, currency and coverage (Centre for Academic Excellence, 2008). Accessibility as well as credibility of the article will be judged on the basis of the various criteria discussed above. Overall the article was clear, well written and relevant. Article summary The purpose of the article is to explore work practise norms and gender issues that influence and affect women in workplace. The article has given special attention to women working in managerial position. Accord ing to the author, most of the managerial positions in workplace are expected to be filled by men. As a result, women find it difficult while holding or accepting a position. In order to further this investigation, the author has used a primary research method, doing a survey with 20 women in managerial positions. ... Article structure In order to provide a thesis or stance to the developed article, it was introduced with a short abstract. This abstract provided a brief overview of the critical points in the article. The rationale was included for the article as well as the research. The article contained short paragraphs and access to information was easy. However, only 3 headings were provided for the main body thus segregating a lot of information in each heading. Most of the information provided in the article was conventional. For example, a proper review of the literature and post works was done before doing the survey. And the results were analysed using the similarity between what has been said and what was found through the survey (Armstrong, Henson and Savage, 2009). However, the conclusion formed at the end of the article was too short to come to a final decisive argument. There was no comprehensive summary of the crucial points in order to review the findings. At the end, links to jour nals, subjects, references, authors were provided to allow better evaluation of the author’s work (Craswell, 2005). However, providing links at each heading world have made the evaluation process much faster and easier. Article critique In the article the main argument which the author has put is the relevance of using male as the general norm which explains the difficulties of women in management. According to the author, the idea that women do not belong to the managerial place and they are basically ‘others’ in this managerial place is based on few rigid ideas pertaining to male norms (Acker, 2006). But given the fact that these norms have generated from ideas which are ages old, the credibility of these male norms are in question. The sections of